Today as the level of competition in the mobile application development industry has become stiffer, the vitality of two most significant terms have augmented. These are User Interface (UI) and User Experience (UX). According to a research, both the Google Play Store as well as the Apple iOS Store has around two million apps. In such a scenario, it becomes all the more important that your application has an attractive visual appeal for the user to download it. In fact, most of the apps created nowadays are designed with the help of UI and UX. So, if you are planning to build a mobile app and what to get familiar with the secrets behind UI or UX designs, then continue reading further.
One of the effective ways of designing a mobile app that User Interface or User Experience offer is connecting with the user empatically. The designer will get to know about what the customer is searching for.
The UI or UX designers are required to remain completely updated with the various cases and they need to continuously gather information on how the design can be made more appealing and seamless.
Let’s illustrate this further with an example of recommendation app. If the designer assumes that the app is a tool supported by the needs, behaviour and designers, then app will provide handy and sensible recommendations. The design will have a complete understanding of human behaviour without much conversation with the user.
Well, as a UI or UX designer you know how much pain you have to take in order to derive at an original idea before incorporating it finally. The point is that you must learn the trick to conceal your design ideas. However, during the designing procedure, it’s not that you don’t consult other design works; of course, you do.
In a nutshell, the user is only concerned regarding the final product and perceives it when the app is released. The task of a designer is to present the app in such a refined manner that it gains instant focus and looks vibrant. One can cite the example of Instagram, where the app is so seamless that hardly anyone can imagine the trial and error it went through as it moved through phases of design and testing.
Whether you are planning to launch a mobile app or hoping to setup a a business, it is essential to understand the challenges and the user pain points first. If you are not solving a real user problem then you need to rethink what your aim is. The same statement can be issued for the UI and UX designers as well.
This secret aspect becomes essential in the case of the designers because it will help them in identifying the challenges and other issues related to the project and solve it out through logical planning and agile thinking. Once this task is completed, it’s time to implement it in a natural and smooth way. Therefore, one can say the designers (and indeed the whole product design team or founders) need a lot of imaginative power and creativity to implement the plan.
Most clients who hire a designer to get their job done have a vague idea of how their solution should be presented to users and it is the responsibility of the designer to carve out an eye-catching design from whatever inputs they have. While undertaking this tough task, they have to comprehensively understand the concept of the project and know the value of the product.
The Localytics Data Team conducted a survey that revealed that Push Notifications help in enhancing app traffic by 88%. The same study showed that they also compel about 65% of the audiences to download the app through push notifications. However, the survey also informs that around 50% of the users are displeased to get push notifications.
The designer informs the client about the notification when he is loading the screen. As such most of the users don’t have a problem with the push notifications as it offers valuable information. You can adopt a similar policy in the case of apps.
Well, this is important from a UI/UX designer’s perspective to keep in mind not to provide the users with all tools they need that include the search filters and to search for the results using different parameters. Instead, they should aim to make the path easier for the users when they are dealing with tons of data and files. Their search shouldn’t be restricted but they should also not be
overloaded with information or decisions.
Renowned psychologists Janine Willis and Alexander Todorov proved through the experiments that human beings take a fraction of second to form an impression and so UI and UX designers need to be very apt in their approach. It is very difficult to impress your user from the outset but if you are choosing the appropriate color combination, pixel squares and maintaining the uniformity, who knows, you can win some loyal users and advocates right out of the box. You can also use interface guides to explain things in a better way. The content also should be added in a systematic manner.
According to a study conducted by Nielsen, it was found that a user opens about 26 apps on an average per month. The UI and UX designers need to remember that implementing the custom touch gestures will be of no use to the customers; rather it will make their task difficult as they will not be able to do the basic work. So, it is advisable to use the new touch gesture.
According to Aircall, some apps excelled in 2016 just because of their exceptional customer support in case of an app crash. The users get frustrated with this and you don’t want such a situation to aris. So, you need to explain the uses in a very simple language about what has gone wrong and how they can link up with your support page.
Most users have some knowledge about responsive design which they become accustomed to the size of a particular screen. Therefore, it is essential to provide the optimal experience to the end users regardless of whichever Smartphone they use. The app changes the user interface and provides best results to the customers.
Both User Interface and User Experience are the integral part of the mobile app development. If you are aware of the tricks on how to use it effectively then you will not only enhance the user experience but will also establish yourself as a reputed designer to boost your future prospects. Moreover, it is evident that UI and UX also bring in more audiences to the app because of its visual appeal.
About the Author:
Mehul Rajput is a CEO of Mindinventory, a leading mobile app development company specialized in android and iOS app development. He does blogging as hobby and love to write on mobile technologies, app development and mobile app marketing.